THE BOOKS

The Books —
SimpleJoy | SaralAnand

Two books. One complete guide for the committed reader. One practical playbook for the parent who wants to start this week.

Both by Vishnu Shanker and Nivedita Shanker.

Raising An Entrepreneur: SimpleJoy | SaralAnand Book Cover
BOOK ONE

Raising An Entrepreneur:
SimpleJoy | SaralAnand

52 Weeks to an Entrepreneurial Family

Vishnu Shanker | Nivedita Shanker

The complete guide to building an entrepreneurial family culture at your kitchen table — one week at a time, across 52 weeks, through 10 pillars.

This book is for the parent who wants to understand why the program works before they begin, who wants the research behind every pillar, and who wants the full arc of the year in one place.

It begins on India's 35th Independence Anniversary in 1982, and ends with a letter to the adult that your child will one day become.

What's Inside

  • The Origin — the conversation that started everything
  • Part One: The Argument — why school cannot do this, but you can
  • Part Two: The Ten Pillars — a complete framework, chapter by chapter
  • Part Three: The World We Are Building — what happens when enough families do this
  • A Letter to the Child — written to the adult your child will become

Format

Kindle (Amazon) • PDF (simplejoyfamily.com) • Trade Paperback (230–260 pages)

Read on Kindle → Download PDF →
BOOK TWO

The Kitchen Table Entrepreneur:
SimpleJoy | SaralAnand

A Parent's Playbook for Raising an Entrepreneur

Vishnu Shanker | Nivedita Shanker

The short, practical companion — one pillar per section, one practice per week, one conversation to start tonight.

This book is for the parent who wants to begin immediately, who does not need the full research context, and who wants a book they can keep on the kitchen counter and open to any page.

Read it in one sitting. Then keep it within reach for the whole year.

The Kitchen Table Entrepreneur Book Cover

What's Inside

  • Where This Book Came From — the origin, briefly
  • The One Question — where everything begins
  • The Ten Pillars — one section each, with a weekly practice and a parent note
  • One More Thing — the closing letter

Format

Kindle (Amazon) • PDF (simplejoyfamily.com) • Trade Paperback (105–120 pages)

Also available as Audiobook — narrated by Vishnu Shanker (coming soon)

Read on Kindle → Download PDF → Pre-order Audiobook →
THE AUTHORS

About the Authors

Vishnu Shanker and Nivedita Shanker

Vishnu Shanker spent forty years building entrepreneurial ventures in America and working with the international business community.

Nivedita Shanker co-founded SimpleJoy | SaralAnand and managed the financial and administrative foundation of the family and the business for twenty-seven years while raising two children.

Both books are as much hers as his.

SimpleJoy | SaralAnand Foundation

Building entrepreneurial families through meaningful conversations, practical weekly habits, and a shared vision for the next generation.

GET IN TOUCH

We'd Love to Hear From You

Whether you're a parent, educator, school, community leader, journalist, or simply curious about the SimpleJoy | SaralAnand journey, we'd love to hear from you.

Send us your question below and we'll respond as soon as we can.

Parent writing a letter at a kitchen table
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FAQ

Frequently Asked Questions

Everything you need to know before beginning the SimpleJoy | SaralAnand journey.

Is the program really free?

Yes. The weekly YouTube videos and home challenges are free. Always. The Starter Kit PDF is free with your email. The books are available on Kindle at a low price. The 52-Week Course is the only paid product.

Is this only for Indian families?

No. The program was born in India, built in America, and designed for every family on earth. The names in the origin story are Hindi names. The foundation carries the names of two Indian parents. None of this makes the program Indian. It makes it specific—and specificity is what makes anything real. The kitchen table at the center of this work is not an Indian kitchen table. It is yours.

What age is it for?

The program is designed for children between 8 and 18. The sweet spot is 8 to 12. But it is never too late. The principles apply at any age—including to parents.

Do I need to watch every episode?

You do not need to watch in order. Each episode is designed to stand alone. But the compound effect of watching consistently—one episode per week, for 52 weeks— is what the program is designed to produce.

Can schools use this?

Yes. School and curriculum licensing is available. Please use the contact form and select "School or curriculum" as your enquiry type.

Is there a Hindi version?

A Hindi translation is currently in development. Sign up for the newsletter to be notified when it becomes available.

How do I bring the workshop to my community?

The 90-minute workshop, "How to Turn Your Kitchen Table Into an Entrepreneurial Family" , is available for community groups, schools, and parent associations. Use the contact form and select "Workshop" as your enquiry type.